Brand Awareness + Original Content
The Brief
Seva Food Bank approached us to help raise localized and national awareness around food insecurity, an issue affecting millions of Canadians, including families across Peel Region. While Seva has deep roots within the community, the challenge was expanding awareness beyond its immediate network, building trust with new audiences, and ultimately driving meaningful action.
The campaign needed to educate, humanize the issue, establish Seva’s credibility, and convert awareness into real-world impact, without feeling transactional or overly promotional.
Our Solution
We executed a phased, full-funnel campaign designed to educate, build trust, and drive action. We began with broad awareness messaging to highlight food insecurity in Canada and introduce Seva Food Bank as a community-driven solution. To deepen credibility, we produced an exclusive original-content interview between one of our hosts and Seva’s Executive Director, offering an inside look at Seva’s mission, operations, and impact.
In the second half of the campaign, we partnered with Seva Food Bank as part of our 10-year anniversary initiative, publicly committing to raise $10,000 demonstrating authentic alignment beyond media placements. The final phase focused on conversion, using powerful food insecurity statistics paired with clear calls-to-action to drive direct donations.
The Impact
The campaign successfully elevated awareness of food insecurity while positioning Seva Food Bank as a credible, compassionate, and community-led organization. Educational content performed strongly across platforms, while the original interview drove deeper engagement and trust. The fundraising phase translated attention into action, with audiences responding positively to the clear mission, transparent leadership, and authentic partnership. Overall sentiment was highly positive, reinforcing Seva’s role as a vital support system for families across Peel Region and beyond.
Pages
@waverooom, @northlytoronto, @waveroom.toronto, @northlybrampton
863K+
Impressions
368K+
Accounts Reached
Impressions
863K
368K
Accounts Reached
Seva Food Bank approached us to help raise localized and national awareness around food insecurity, an issue affecting millions of Canadians, including families across Peel Region. While Seva has deep roots within the community, the challenge was expanding awareness beyond its immediate network, building trust with new audiences, and ultimately driving meaningful action.
The campaign needed to educate, humanize the issue, establish Seva’s credibility, and convert awareness into real-world impact, without feeling transactional or overly promotional.
The Brief
We executed a phased, full-funnel campaign designed to educate, build trust, and drive action. We began with broad awareness messaging to highlight food insecurity in Canada and introduce Seva Food Bank as a community-driven solution. To deepen credibility, we produced an exclusive original-content interview between one of our hosts and Seva’s Executive Director, offering an inside look at Seva’s mission, operations, and impact.
In the second half of the campaign, we partnered with Seva Food Bank as part of our 10-year anniversary initiative, publicly committing to raise $10,000 demonstrating authentic alignment beyond media placements. The final phase focused on conversion, using powerful food insecurity statistics paired with clear calls-to-action to drive direct donations.
Our Solution
The campaign successfully elevated awareness of food insecurity while positioning Seva Food Bank as a credible, compassionate, and community-led organization. Educational content performed strongly across platforms, while the original interview drove deeper engagement and trust. The fundraising phase translated attention into action, with audiences responding positively to the clear mission, transparent leadership, and authentic partnership. Overall sentiment was highly positive, reinforcing Seva’s role as a vital support system for families across Peel Region and beyond.
The Impact
@waverooom, @northlytoronto, @waveroom.toronto, @northlybrampton
Pages
Brand Awareness
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Northly Group
info@zlrmedia.com
ZLR Media ©2025