Canada's largest & most trusted social networks. All in one place.
Northly Group is a Canadian-born media company built by a team that lives and breathes the communities we reach. From our home base in the GTA to audiences in every major market across the country, we've built some of Canada's most engaged social communities, reaching more than 6.5 million Canadians every day.
We're a team of creators, strategists, storytellers, and operators who understand what Canadians are talking about because we're part of the conversation ourselves. That local understanding, combined with national scale, is what has made Northly a trusted partner for some of the world's biggest brands.
We're proudly built in Canada, rooted in culture, and growing alongside the audiences and communities that got us here.
Northly Group's story began with Waveroom, a passion project created by our founders to help people feel more connected to the GTA. At a time when social publishing on Instagram was still relatively new, we focused on creating content that felt current, cultural and native to the way younger audiences were already consuming information.
Waveroom quickly found its audience. We passed 100,000 followers and became known for culturally relevant, highly shareable content that connected especially well with Gen Z and young millennials.
What started as a passion project was becoming a real community, and it became clear that younger audiences wanted a faster, more social and more relatable way to stay connected to what was happening around them.
Our audience continued to grow, more than doubling as we refined the style of content that would shape our brands for years to come.
We learned how to speak to Canadians in a way that felt natural, timely and genuinely connected to culture. While traditional media continued adapting to digital, we were building directly on the platforms where the next generation was already spending its time.
As Waveroom continued growing, we started noticing the same problem outside Toronto.
People across Canada wanted to know what was happening in their city, from food and nightlife to events, local updates and culture, but many communities were still relying on several different sources just to stay informed.
Smaller cities and regions were especially underserved. We saw an opportunity to take what we had learned in Toronto and build something much bigger.
We launched the Northly Network with a bigger mission: connect Canadians to the cities and communities they live in.
We began expanding across Canada, building local publications in major cities, smaller regions and markets that had rarely received meaningful digital media coverage.
Within roughly a year, our growing network reached more than 1 million followers and proved that people across the country wanted locally relevant content delivered in a modern, social first way.
Northly continued expanding from coast to coast.
Our network surpassed 2 million followers as we moved deeper into both major and underserved markets. Rather than building one national audience, we focused on creating strong local communities that could speak directly to the people living in each city and region.
For brands, that created something unique: the ability to reach Canadians nationally while still communicating at a local level.
Our communities continued growing rapidly, approaching 4 million followers across our network.
By this point, Northly had become much more than a Toronto based publication. We were building one of Canada's broadest collections of local social communities, giving audiences relevant content about where they lived and giving brands access to national scale without losing local relevance.
We began investing heavily in original content.
Street interviews, original series, YouTube videos, creator led formats and social first shows became a growing part of the Northly ecosystem.
Our team was no longer simply covering what was happening in culture. We were creating more of the content, conversations and formats that our audiences were engaging with every day.
As our audience crossed the 5 million mark, Northly became a trusted media partner for leading agencies and some of the world's biggest brands.
Samsung, SHEIN, A&W, McDonald's, Walmart, DoorDash and many more began working with our network to reach Canadian audiences in a way that felt natural to the platforms and communities they were trying to connect with.
Our ability to combine national reach, local relevance and culturally aware content became one of the biggest strengths of the network.
We saw the next opportunity.
Audiences were not only defined by where they lived. They were also defined by what they cared about.
We began building and expanding specialized publications including GirlPlans, Bites, Nightout, CanadaBlogs, Got Deals, Must Be and more.
This allowed us to connect with people by both geography and interest, giving our communities content that felt even more relevant and giving brands a much more precise way to reach the audiences that mattered to them.
Northly evolved far beyond a collection of social pages.
With more than 6.5 million followers across our networks, we expanded into editorial publishing, launched our publication platform and began building a growing portfolio of newsletters across cities, regions and niche communities.
Today, the Northly ecosystem spans social publishing, original content, editorial, newsletters, creators and some of Canada's most recognizable digital communities.
More than 7 billion views later, the mission that started in 2016 has stayed remarkably simple: help people feel more connected to the world around them.
What has changed is the scale.
Northly Group is now powered by a young team of creators, strategists, producers and operators who live and breathe content, culture and the platforms shaping the next generation of media.
We have built audiences across Canada, partnered with some of the world's biggest brands and created communities that reach millions of people every day.
And we still believe we are only getting started.