Case Study
A&W Free Float Day
Northly helped A&W build nationwide buzz for Free Float Day, reaching over 1.5 million Canadians and delivering more than 4X the guaranteed impression target.
The Brief
A&W wanted to build nationwide awareness and excitement ahead of Free Float Day on August 6 in celebration of National Root Beer Float Day.
Our Solution
Northly coordinated a national rollout across 7 networks and 23 regional accounts, combining feed placements with strategically timed Story reminders leading into the event.
The Impact
The campaign delivered more than 4X the guaranteed impression target while reaching over 1.5 million Canadians.
Campaign Stats
2.2M+Impressions
1.6M+Accounts Reached
2.5KShares
1.8KLink Taps
4XImpression Target