Case Study
Billboard Concert Giveaway
Northly turned Toronto’s biggest music moments into social-first campaigns that drove excitement, engagement, and participation among local music fans.
The Brief
Billboard wanted to connect with Toronto music fans and build excitement around major live events and cultural moments.
Our Solution
Northly paired timely concert content with exclusive ticket giveaways, creating highly shareable social campaigns that naturally connected Billboard with Toronto’s music community.
The Impact
The campaigns turned major entertainment moments into meaningful brand engagement, driving reach, sharing and contest participation among local music fans.
Campaign Stats
1M+Impressions
1.4K+Shares