SHEIN Summer Trends Pop-Up
Northly helped SHEIN turn limited-time pop-up activations across Canada into a nationwide campaign through social, influencer, editorial and newsletter amplification.
SHEIN was hosting a series of limited time pop-up experiences across Canada, including Toronto, Calgary, Edmonton, Montreal and other major markets, and needed a media partner to help drive awareness and foot traffic around each activation. Northly helped amplify the pop-ups across our national and local networks, connecting SHEIN with relevant audiences in each city while supporting the broader campaign at a national level.
Northly executed a nationwide activation across cities throughout Canada, combining social distribution, influencer activations, editorial coverage and newsletter pushes to build awareness before and throughout the pop-ups.
By combining national reach with creator led and editorial storytelling, we turned localized pop-ups into campaigns Canadians could discover across the country.